Data protection is a matter of trust, and your trust is important to us. We respect your privacy and your personal sphere. Protection and collection in accordance with legislation, the processing and use of your personal data are paramount. So that you feel safe and protected during your visit on our websites, we strictly comply with the legal provisions concerning the processing of your personal data. In this statement, we wish to inform you on the collection and use of data.
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By accepting the following statement on the protection of data, you agree that the company mycs SARL, located at MYCS FURNITURE LTD, 41 Corsham Street, Hoxton, London, England, N1 6DR (hereinafter "MYCS") collects, processes and uses your personal data in compliance with the data protection laws of this statement on the protection of personal data.
Statement on the protection of personal data and consent to the use of the data on https://uk.mycs.com
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1. Responsible body
The body responsible for the collection, processing and use of your personal data in accordance with the European General Data Protection Regulation is MYCS FURNITURE LTD, 41 Corsham Street, Hoxton, London, England, N1 6DR with its Managing Director Kachun To. If you wish to object to the collection, processing or use of your data by MYCS, in accordance with these data protection provisions as a whole or for certain measures only, you may object by contacting our Data Protection Officer via email, fax or mail:
Data Protection Officer
MYCS FURNITURE LTD
41 Corsham Street
2. Collection, processing and use of personal data
2.1 Personal data
At MYCS we offer customised products. In order to be able to offer you the most suitable products, we must rely on your personal data. Therefore, we make sure we always offer you products, design possibilities and inspirations that are best suited to your needs. To do this, we collect information about you, your communication data, contracts, browsing behaviour on websites, behaviour when using our interior layout configurator, and advertising-related data. In doing so, we continue to adhere to the retention and deletion deadlines set out in the Law.
The statistical data we collect, for example, when you visit our online store cannot be directly associated with you, and does not relate to the items below. These are statistics about the most visited pages of our shop and the number of users who visit particular pages of the MYCS shop.
2.2 Purpose and legality of data processing:
Data processing shall be carried out in accordance with the principles laid down in Art. 5 of the General Data Protection Regulations (GDPR) and the laws and regulations in force in accordance with article 6 (1) GDPR.
We offer our customers customised furniture and furnishings as well as an individual purchasing experience. To do this, it is important to understand and analyse your personal needs. This includes the history of customer visits to the online store, email and telephone traffic, and visits to showrooms. In particular, the study of customer interaction with the products and the configurator helps us to make the process of designing the layouts that will be proposed easier. In addition, we enter into a sales contract with you from the moment of the order and this then allows us to deliver the ordered products to you. Ordering and delivery is only possible through the collection and processing of your data that we also need to fulfil our legal obligations. Basically, we defend data minimisation and only process the data needed for the purposes mentioned above. This data processing is always transparent to you. Should the processing of data go beyond the objectives mentioned above, we will ask your consent beforehand.
2.3 Collection, processing and use of your personal data
Data protection is paramount to us. Therefore, we strictly adhere to the legal provisions of the European Data Protection Regulation and the Telemedia Act when collecting, processing and using your personal data. We collect, save and process your data for the complete processing of your purchase, including any subsequent warranties, our customer services, technical management and marketing purposes. Your personal data is only transmitted to third parties or generally only if it is necessary in connection with the management of the contract or for invoicing purposes or if you have previously accepted it.
As part of the order processing, service providers designated by us (such as carrier, logistics provider, banks) receive, for example, the data necessary for the execution of the order and the contract. The data thus transmitted can be used by our service providers only for the execution of their mission. Any other use of the information is not authorised and is not made by any of the providers designated by us.
For your order, we need your exact data concerning your name, address and method of payment. We need your email address, so we can confirm receipt of your order and communicate with you. We also use it to identify you (customer identification). In addition, you will receive your order and shipping confirmation by email.
A deletion of your personal data occurs if there are no legal obligations of retention and if you have claimed the right of deletion, if the data stored for the achievement of the desired purpose is no longer necessary or if storage is, for legal reasons, illegal.
2.4 Using Your Data for Advertising
In addition to using your data to process your purchase at MYCS, we may also use your data, with your consent, to contact you about your orders, specific products or marketing campaigns and to advise you on any products or services you may be interested in.
We use the Double Opt-In process to send newsletters. This means that you will only receive our newsletter by email if you have specifically confirmed in advance that we may activate the newsletter subscription service. If you no longer wish to receive our newsletter in the future, you may object to it at any time without being charged any costs other than the basic rate of communication. A written statement (e.g. email, fax, mail) to the contact details indicated in paragraph 1 is sufficient. You will also find a link to unsubscribe in each newsletter.
2.4.2 Product recommendations by email
As a customer of MYCS, we regularly send you product recommendations by email. We will send you these product recommendations regardless of whether you subscribe to the newsletter or not. We would like to provide you with information on the range of our products that may be of interest to you, taking into account your latest purchases. We send these product recommendations in strict compliance with legal provisions.
If you no longer wish to receive product recommendations or generally no longer receive advertising from us, you may object at any time without being charged any costs other than the basic rate of communication. A written statement (e.g. email, fax, mail) to the contact details indicated in paragraph 1 is sufficient. You will also find a link to unsubscribe in each email.
2.4.3 Targeted Advertising
The information you provide allows us to individually improve, customise and adapt your purchasing experience. The information you provide to us or that is automatically generated is used to design advertisements targeted at you and your interests. We use available information such as email receipt and read acknowledgements, computer and internet information, operating system and platform, your order history, your service history, the date and time of your visit to the home page and the products you viewed.
The information we use is pseudonymised. Through the analysis and evaluation of this information, we are able to improve our websites and our Internet offering and send you personalised advertising. This is advertising that recommends products that you may like. Our goal is to design useful and interesting advertisements for you. The analysis and evaluation of your pseudonymised data we collect enables us not to send you random advertisements. Instead, we send you advertising, such as newsletters, product recommendations, emails or promotional mail, that you may be interested in. In this regard, we also compare the promotional emails you open to avoid sending you unnecessary emails.
If you do not wish to receive personalised advertising, you may object at any time, in whole or only for certain measures. A written statement (e.g. email, fax, mail) to the contact details indicated in paragraph 1 is sufficient.
2.4.4 Contests, opinion polling and market research
For contests, we use your data, with your consent, to inform you of your winnings and to advertise our offers. Detailed information can be found under the participation terms. In addition, we use your data to conduct market research and opinion polls. We use this data exclusively in an anonymous manner for statistical purposes and only for mycs SARL. Your responses to the surveys will not be disclosed to third parties or published. We do not record survey responses together with your email address or other personal data. You may at any time object to the use of your data for market research and opinion polls. This objection may be made for all or for specific measures without being charged any costs other than the basic rate of communication. A written statement (e.g. email, fax, mail) to the contact details indicated in paragraph 1 is sufficient. You will also find a link to unsubscribe in each email inviting you to take part in a poll.
2.4.5 Use of Data for Postal Advertising and Your Right to Object
In addition, we reserve the right to keep in compressed files the information that you provided to us during our contractual exchanges: your first and last name, your postal address and – if you provided it - your title, your university degrees, your year of birth and your profession, your branch of activity or business. This list of data can be used for promotional purposes, for example to send you interesting business offers and information about our products by mail or email. You may at any time object to the storage and use of your data for these purposes by sending a message to our Data Protection Officer whose details are mentioned below.
2.4.6. Trusted Shops Review Reminder
If you have given us your explicit consent during or after your order by activating a check box or clicking the “Rate Later” button, we will send your email address to: Trusted Shops GmbH, Subbelrather Str 15c, 50823 Cologne (www.trustedshops.de), so they may remind you by email of the possibility of submitting an evaluation of the processing of your order. This consent may be withdrawn at any time by sending a message to the contact option described above or directly to Trusted Shops.
2.4.7 Trusted Shops Trustbadge Integration
The Trusted Shops trustbadge is inserted on this page to display our Trusted Shops brand and all reviews collected or to offer Trusted Shops products to buyers after an order. These transactions serve to protect our overriding legitimate interests in the optimal marketing of our products in the context of balancing the various interests. The trustbadge and related services are offered by Trusted Shops GmbH, Subbelrather Str. 15C, 50823 Cologne. When viewing the trustbadge, the web server automatically registers a “log file” indicating, for example, the name of the requested file, your IP address, the date and time of the visit, the volume of data transferred and the Internet service provider that initiated the request (access data). This access data is not used, it is automatically overwritten no later than eight days after the end of your visit. Other personal data are transmitted – to Trusted Shops only – if, at the end of an order, you have opted for the use of Trusted Shops products or if you have already registered for that use. In this case, the contractual agreement between you and Trusted Shops applies.
2.5. Limit on the Retention of your Personal Data and Deletion Deadlines
In accordance with article 17 of the General Data Protection Regulations (GDPR), MYCS stores your personal data only to the extent that there is the interest of users in offers of MYCS products and promotional campaigns. You may request immediate deletion of your data at any time. In addition, we store personal data that is contractually relevant for a legal period of 2 years. Furthermore, personal tax data in an invoice and the related order will be retained at the end of the financial year for a 10-year legal and tax retention period.
2.6. Complaints and Rights that you can Claim
In accordance with current European General Data Protection Regulations, our customers have the right to obtain information about their stored data free of charge, and also have the right to rectify, block or delete data. Your rights and claims relate to:
• Article 15 GDPR - Right of access
• Article 16 GDPR - Right to rectification
• Article 17 GDPR - Right to erasure, right to be forgotten
• Article 20 GDPR - Right to data portability
• Article 21 GDPR - Right to object
We take the protection of your data very seriously. If you wish to make a complaint, please send your request by email or by mail with a clear identification of your person including your name, email address and, if applicable, your cookie identifier (to ensure that personal data will not be disclosed to third parties) and send it to our Data Protection Officer whose details are mentioned below:
Data Protection Officer
MYCS FURNITURE LTD
41 Corsham Street
3. Right to appeal
If you consider that we do not comply with the regulations in force in the processing of your personal data (the General Data Protection Regulations (GDPR), you may contact the competent authority - the Berlin Commissioner for Data Protection and Freedom of Information (https://www.datenschutz-berlin.de/).
4. Data Receiver
Within mycs SARL, all your personal information is only accessible to a limited number of employees involved in data processing. In addition, each employee has access only to the data strictly necessary for the mission entrusted to him/her.
What are cookies?
Cookies are small files stored on your data carrier that store, through your browser, certain settings and data for exchange with our system. Basically, there are two types of cookies: so-called “session” cookies, which are deleted as soon as you close your browser, and temporary/permanent cookies that remain on your data carrier for a longer or indefinite period. This storage helps us present our sites and offers to you in an appropriate way and makes it easier for you to use as, for example, some entries are saved in such a way that you no longer have to renew them permanently.
What cookies are used by MYCS?
What data are stored in cookies?
Cookies used by MYCS do not store personal data. When the cookie is activated, it will be assigned an identification number. According to cookie technology, we only receive information using the method of pseudonymising your browsing data, which consists of replacing the initial identifier of a person with another arbitrary identifier, a pseudonym. The information we receive is, for example, which pages of our shop have been visited, which products have been consulted, etc.
What is Onsite Targeting?
MYCS websites use cookie technology to collect data to optimise our advertising content and our entire online catalogue. This data is not used to personally identify you but is only used to evaluate the visits and browsing on the homepage by the method of pseudonymising your browsing data described above. This technology allows us to show you advertisements and/or special offers and services whose content is based on information obtained in the context of the clickstream analysis (for example, targeted advertising because you recently mainly searched online for children's bedroom furniture).
Are there also cookies from third-party advertisers (i.e. third-party cookies)?
MYCS uses a few advertising partners to help make the online offer and sites more interesting to you. Cookies from partner companies are thus stored on your hard drive when you visit the sites. These are temporary/permanent cookies that are automatically deleted after the set amount of time. These temporary or permanent cookies (lifetime from 14 days to 10 years) are stored on your hard drive and are deleted after the set amount of time. Cookies from partner companies do not contain personal data either. Only data under a username is collected in a pseudonymous manner. This is information about, for example, the products you have viewed, whether a purchase has been made, which products have been searched for, etc. On this occasion, some of our advertising partners collect, beyond the visit of the websites, information about the pages you have previously visited or, for example, which products you were interested in. In this way, they will be able to show the advertisement that best suits your interests. This pseudonymised data will not at any time be related to your personal data. They are used exclusively to give our advertising partners the means to show advertisements that might actually interest you.
In this case, our websites use so-called “re-targeting” technologies. We use these techniques to improve the presentation of our online offer for you. This technique makes it possible to draw the attention of Internet users, who have already been interested in our online store and our products, to our advertisements broadcast on the websites of our partners. We are convinced that the display of personalised advertising targeted at the interests is generally more interesting for the user than advertising which is not personalised. The visualisation of these advertising means on our partners' websites is carried out based on cookie technology and an analysis of previous usage behaviour. This advertisement processing is carried out using the method of pseudonymising your browsing data. No personal data is stored, and no usage profile is linked to your personal data.
How can I avoid storing cookies?
In your browser, you can set that cookie storage is only possible if you accept it. If you only want to accept cookies from mycs and not those of our advertisers and partners, you can select the settings in your browser “Block third-party cookies”. As a general rule, in the “Help” tab of the menu bar of your Internet browser you will find information that will tell you how to reject new cookies and how to disable existing ones. We recommend that you always log out completely when you are finished.
6. Use of MYCS Website Connection Data
At each visit of mycs pages, usage data is transmitted by the Internet browser concerned and stored in protocol files called “server logs”. The data thus stored comprises the following information: the date and time of the visit, the name of the page visited, the IP address, the reference URL (the previously consulted page), the volume of data transferred, the information on the product and the version of the browser used. The users’ IP addresses are deleted and pseudonymised after the end of the session. During pseudonymisation, the IP addresses are modified in such a way that particular data on personal or physical situations can no longer be related to an identified or identifiable individual or only by means of an excessive effort in terms of time, cost and labour. We use this data from server log files anonymously to improve our offer and the MYCS store as well as its ergonomics, to discover and correct errors faster as well as to manage server capabilities. Thus, it is possible to understand when the use of the MYCS store is particularly appreciated, to make the appropriate volume of data available in order to guarantee you a quick purchase. In addition, the analysis of protocol files allows us to recognise and rectify any errors in the MYCS store more quickly.
7. Web Analytics
7.2. Using Hotjar
By using Hotjar, we can capture and process the behaviour of visitors to our websites (for example, their mouse movements, clicks, scrollbar movements). For this reason, Hotjar activates cookies on the users’ browser and can thus anonymously store user data, for example, information obtained by search engines, the operating system and the duration of the visit per page. You can prevent Hotjar from using the information by disabling cookies in your web browser and deleting existing cookies. In addition, you can prevent the entry and use of this information by activating the following link: Hotjar Opt Out (https://www.hotjar.com/opt-out). You can find more information about how Hotjar handles information on the following link: https://www.hotjar.com/privacy.
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